IMPACT OF AI ON GOOGLE ADS: PROS AND CONS OF AI-OPTIMIZED PPC CAMPAIGN

Artificial intelligence (AI) is rapidly growing; its impact on Google Ads has become crucial. For nearly a decade, Google has been expanding the use of AI within Google Ads, beginning with the introduction of smart bidding for pay-per-click ad campaigns in 2014. Google Ads’ initial AI feature, a quality score, was launched in 2004. While not

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